Nearly 20 years ago, Hanson changed the sound of the music industry with their hit single “MMMBop” that sold over 12 million copies. Now Isaac, Taylor and Zac, ages 32, 30 and 27, are not the long-haired boys the world remembers. They each are married with children of their own and have grown as musicians while staying true to their origins.
In 2003 Hanson split from Island Def Jam and started an independent label called 3CG Records. They produced a documentary called “Strong Enough to Break.” The film was about their struggle with the recording industry and the road to becoming pioneering independent artists. The documentary was shown at the Hollywood Film Festival in October 2006.
Their ninth studio album entitled ‘Anthem’ was released in June. To celebrate the third decade of making music together, Hanson partnered with craft beer company, Mustang Brewing, to create MMMHops beer. MMMHops made its premier at the Hangover 3 after party and rightly so since “MMMBop” is played in the movie. The beer will not be available to the public until later this fall while the band is on tour. However, the brothers have released Mmmhops-related merchandise on their website. The proceeds from the MmmHops merchandise will be donated to the Red Cross to aid in the Oklahoma tornado relief efforts.
Never let fame influence them, they continue to remain close to one another. Isaac told NPR, “There is no question that we have evolved as a band. We're inevitably tight — if nothing else, it's our 16 years of practicing together. But all of it is still coming from the same place, whether I'm 16 or 32. I just want to write a great lyric and a great song — everything else is icing on the cake.”
Hanson will bring their Anthem World Tour to the Paramount on September 1! Buy your tickets now, visit the box office or purchase them on Ticketmaster.